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  • 【關鍵詞Tag】bottled water研究報告 bottled water市場調研 bottled water投資分析
  • bottled water industry competition and investment strategy

  • 中國行業(yè)研究網(wǎng)(http://www.mamogu.com)  報告編號:1030169 【打印報告】【 】【繁體
  • 中研普華報告:
  • Finishing Date9.2012

    Pages112

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    Contents of Chinese vision

    Report Contents

    CONTENTS

     

    Chapter One Overview on the development of bottled water industry     1

    Section One Definition and classification of the bottled water    1

    First, definition of the bottled water  1

    Second, classification of the bottled water     1

    Third, characteristics of the bottled water      1

    Section Two Analysis on the industry chain of the bottled water       2

    First, the market characteristics       2

    Second, the economic characteristics    3

    Third, analysis on the industrial chain structure   4

    Section Three Analysis on the development of bottled water industry     4

    First, analysis on the development cycle       4

    Second, comparison of market development at home and abroad   4

    Third, analysis on the development of industry and main sub- industries       5

     

    Chapter Two Current development of the bottled water industry in China       7

    Section One Analysis on the bottled water industry, 2010-2011       7

    First, analysis on the bottled water industry in 2010    7

    Second, analysis on the development of bottled water industry in 2011  7

    Section Two Analysis on the operation of bottled water industry, 2010-2011  8

    First, analysis on the production-sales-stock of bottled water industry, 2010-2011      8

    Second, analysis on the profit of bottled water industry, 2010-2011 8

    Third, analysis on the development opportunity of bottled water industry, 2012-2016 8

    Section Three Analysis on problems of bottled water market in China in 2010      9

    First, the market prices of bottled water are muddled  9

    Second, bottled water maybe contaminated during the circulation   10

    Third, bottled water may be secondary polluted when you drink      11

    Fourth, the profit of bottled water is down      11

    Fifth, the raw material costs of bottled water industry is rising in China   11

     

    Chapter Three Study on the development of bottled water market     12

    Section One The market conditions of bottled water in China, 2010-2011     12

    Section Two Analysis on the market structure and price trends of bottled water in China in 2011     13

    Section Three Analysis on the market characteristics of the bottled water industry in China in 2012       13

     

    Chapter Four Survey and analysis on the bottled water market in China  16

    Section One Survey on the bottled water market in China in 2010   16

    First, analysis on the market structure    16

    Second, analysis on the price trend       16

    Third, the overall market concerns  16

    Fourth, the pattern of brands concern degree     16

    Section Two Survey and analysis on the bottled water market in China in 2011    17

    First, analysis on the market structure    17

    Second, analysis on the price trend       17

    Third, the overall market concern degree      17

     

    Chapter Five Analysis on the economic operation of bottled water industry   18

    Section One Analysis on the output of bottled water, 2010-2011      18

    First, analysis on the output of bottled water in 2010  18

    Second, analysis on the output of bottled water in 2011     18

    Section Two Analysis on the main economic indicators of the bottled water industry, 2010-2011      18

    First, analysis on the top ten enterprises in sales revenue 18

    Second, analysis on the main economic indicators of the bottled water industry in 2010    19

    Third, analysis on the main economic indicator of bottled water industrys in 2011       20

    Section Three Analysis on the performance of bottled water industry in China, 2010-2011       21

    First, the production and sales situation, 2010-2011   21

    Second, scale of the industry 2010-2011      21

    Third, profitability of the industry, 2010-2011 21

    Fourth, development and business capability of the industry,2010-2011       21

    Fifth , analysis on the debt-paying ability of the industry, 2010-2011      22

     

    Chapter Six Analysis on the regional market of bottled water       23

    Section One North China   23

    Section Two Northeast China    23

    Section Three Eastern China   23

    Section Four South China 23

    Section Five South-central China    24

    Section Six Southwest China    24

    Section Seven Northwest China       24

     

    Chapter Seven Analysis on the consumer market of bottled water industry in China   25

    Section One Analysis on the revenue of bottled water consumers in China   25

    First, analysis on the Chinese population and people's life       25

    Second, the income level of consumers, 2010-2011   25

    Third, analysis on the confidence index of consumers in 2011  26

    Section Two Investigation on the target customers of bottled water industry  26

    First, survey on the preferences of consumers in different income levels      26

    Second, survey on the preferences of different age consumers      26

    Third, survey on the preferences of consumers in different regions 27

    Section Three Analysis on the consumption demand of bottled water market       28

    First, the changes of consumer demand of bottled water market     28

    Second, analysis on the demands of the bottled water industry       28

    Third, analysis on the brands consumption demand of bottled water in 2011 29

    Section Four Analysis on the market consumption of bottled water  29

    First, the consumption characteristic of bottled water industry  30

    Second, analysis on the consumers of bottled water   30

    Third, analysis on the consumption structure of bottled water   30

    Fourth, the market changes of bottled water consumption 30

    Fifth, the market consumption direction of bottled water     30

    Section Five Analysis on the purchase attitude and impact of different customers       31

    First, the price sensitivity degree     31

    Second, the impact of brand     31

    Third, effects of easy to buy     31

    Fourth, influence degree of advertising  31

    Section Six Market research on the brand of bottled water industry 32

    First, macro-survey on the brand recognition of consumers to the industry   32

    Second, the primary channels for consumers to know the industry brands    32

    Third, survey on the brands which consumers often to buy       32

     

    Chapter Eight Analysis on the competition of bottled water industry  33

    Section One Analysis on the competition structure      33

    First, competition in the existing enterprises  33

    Second, the threat of new entrants  34

    Third, the threat of substitutes  35

    Fourth, the suppliers' bargaining power 35

    Fifth, the buyer s' bargaining power       36

    Section Two Analysis on the industry concentration    36

    First, analysis on the market concentration   36

    Second, analysis on the enterprise’ s concentration degree     37

    Third, analysis on the region concentration degree    37

    Section Three Analysis on the competition of bottled water industry,2010-2011    38

    First, analysis on the competition of bottled water at home and abroad, 2010-2011    38

    Second, analysis on the market competition of bottled water in China, 2010-2011      38

    Third, the main business trends of domestic bottled water enterprises, 2012-2016     39

    Fourth, analysis on the domestic bottled water projects to be under construction in 2011  39

     

    Chapter Nine Analysis on the competitive strategy of bottled water enterprises   41

    Section One Analysis on the competition strategy of bottled water market     41

    First, the growth potential of bottled water marketl in 2011 41

    Second, analysis on the main potential bottled water in 2011    41

    Third, analysis on the competitive strategy of existing bottled water products       41

    Fourth, analysis on the competitive strategy of typical products       42

    Section Two Analysis on the competitive strategy of bottled water enterprises      42

    First, the influence of the financial crisis on the competition of bottled water industry  43

    Second, the competition of bottled water industry after the financial crisis     43

    Third, the prospect of competition structure of bottled water industry, 2012-2016       44

    Fourth, analysis on the competitive strategy of bottled water enterprises, 2012-2016 45

     

    Chapter Ten Analysis on the competition of major bottled water companies   47

    Section One Robust Co., Ltd    47

    First, the the company introduction 47

    Second, analysis on the logistics of Robust   47

    Third, development strategies  47

    Section Two Nongfu Spring Co., Ltd       48

    First, the the company introduction 48

    Second, market strategy of company     48

    Third, development strategy of company       49

    Section Three Hangzhou Wahaha Group Co., Ltd       49

    First, the the company introduction 50

    Second, the development strategies      50

    Third, the business development strategy     51

    Section Four Bluesword Drink & Food Holding Co., Ltd (Sichuan)   53

    First, the the company introduction 53

    Second, the development strategies      53

    Third, the development trends of company   54

    Section Five Guangdong Dinghu Spring Co., Ltd 54

    First, the company introduction       54

    Second, the competitive strategy     54

    Third, the development strategy      55

    Section Six Tianjin Nestlé natural mineral water company   55

    First, the company introduction       55

    Second, the development situation  55

    Third, the water source of Nestlé     56

    Fourth, the development trends of company 56

    Section Seven Shanghai Aquarius Co., Ltd   57

    First, the company introduction       57

    Second, the business condition of company  58

    Third, analysis on the development strategy 61

    Section Eight C'estbon Food&Beverage ShenZhenCo.Ltd       61

    First, the company introduction       62

    Second, the strategy of brand development  62

    Third, the development strategy of company 62

    Section Nine Shenzhen Danone YiLi Beverage Co., Ltd     63

    First, the company introduction       63

    Second, the development strategy  63

    Third, the company trends in 2012  64

    Section Ten Shenzhen Ganten Food & Beverage Co., Ltd 64

    First, the the company introduction 64

    Second, the products development 64

    Third, the company trends in 2011  65

     

    Chapter Eleven Analysis on the trend of the bottled water industry   66

    Section One Analysis on the prospect and opportunities of the bottled water industry in China 66

    First, the prospect of the bottled water industry in China    66

    Second, the opportunities of the bottled water industry in China      66

    Third, the opportunities of the bottled water industry in 2011    67

    Section Two Analysis on the bottled water market tendencies in China, 2012-2016     67

    First, market tendency of the bottled water, 2010-2011      67

    Second, the development trend of bottled water, 2012-2016    68

    Third, the trend of the bottled water industrial policy, 2012-2016     68

    Fourth, the trend of technological innovation of bottled water, 2012-2016     69

     

    Chapter Twelve Prediction of the development of the bottled water industry in the future      71

    Section One Prediction of demand and consumption of bottled water in the future      71

    First,prediction of consumption of bottled water,2012-2016      71

    Second, prediction of gross output value of the bottled water industry,2012-2016       71

    Third, prediction of sales revenue of the bottled water industry,2012-2016   71

    Section Two Prediction of supply and demand of bottled water in China,2012-2016    72

    First, prediction of the output of bottled water in China, 2012-2016 72

    Second, prediction of the demand of bottled water in China,2012-2016 73

    Third, prediction of the balance of supply and demand of bottled water in China,2012-2016    73

    Forth, prediction of the price of bottled water in China,2012-2016   73

     

    Chapter Thirteen Analysis on the present situation of investments of the bottled water industry  74

    Section One The situation of investments of the bottled water industry in 2011    74

    First, the overall investment and its structure in 2011  74

    Second, analysis on investments by divided industries in 2011 74

    Third, analysis on investments by divided regions in 2011 75

    Fourth, foreign investment in China in 2011  76

    Section Two Analysis on investments of the bottled water industry,2012-2016      77

    First, the overall investment and its structure, 2012-2016  77

    econd, scale of investment in the industry,2012-2016 78

    Third, analysis on investments by divided industries,2012-2016      78

    Fourth, foreign investment in China, 2012-2016  79

     

    Chapter Fourteen Analysis on the investment environment of the bottled water industry 80

    Section One Analysis on economic development environment of the bottled water industry      80

    First, operation of the macro-economy, 2010-2011     80

    Second, macro-economic situation in China, 2012-2016    80

    Third, prediction of investment trends and their influences, 2012-2016  80

    Section Two Analysis on policies and regulations of the bottled water industry     81

    First, policies and regulations of the bottled water industry in 2011  81

    Second, the influence of domestic macro policy in 2011     82

    Third, the influences of industrial policy of the bottled water industry in 2011       82

    Section Three Analysis on technological development of the bottled water industry    83

    First, the present situation of the technology in domestic bottled water   83

    Second, technological development of the bottled water industry in 2011      84

    Third, technological development trend of the bottled water industry, 2012-2016 85

    Section Four Analysis on social development environment       85

    First, the present situation of social development in China 85

    Second, social development in China in 2011      86

    Third, the influences of social development on the industry, 2012-2016 86

     

    Chapter Fifteen Opportunities and risks of the investment of the bottled water industry  87

    Section One Main factors for the development of the bottled water industry  87

    First, favorable factors for the development of the bottled water industry, 2012-2016 87

    Second, stable factors for the development of the bottled water industry, 2012-2016  87

    Third, unfavorable factors for the development of the bottled water industry, 2012-2016   88

    Forth, challenges of the bottled water industry in China, 2012-2016       88

    Fifth, opportunities for the bottled water industry in China, 2012-2016   89

    Section Two Analysis on the risks and its control strategy of investments of the bottled water industry    89

    First, the market risk and its control strategy, 2012-2016   89

    Second, the policy risk and its control strategy, 2012-2016       90

    Third, the operation risk and its control strategy, 2012-2016    90

    Forth, the technological risk and its control strategy, 2012-2016     91

    Fifth, the competition risk and its control strategy, 2012-2016   91

     

    Chapter Sixteen Study on investment strategies of the bottled water industry     93

    Section One Development strategies of the bottled water industry   93

    First, technology development strategy  93

    Second, industrial strategic planning      93

    Third, business portfolio strategy    94

    Forth, marketing strategic planning 95

    Fifth, regional strategic planning     96

    Sixth, enterprise informationization strategy planning  96

    Section Two Strategic thinking on the bottled water brands       97

    First, the basic meaning of the brand     97

    Second, the importance of brand strategy in the development of enterprises       97

    Third, characteristics and functions of brands of bottled water  98

    Forth, research on brand value strategy of bottled water   98

    Fifth, the trend of brand competition of the bottled water industry in China    99

    Sixth, brand development strategy of bottled water enterprises       99

    Seventh, brand competition strategy of the bottled water industry   100

    Section Three Study on investment strategies of the bottled water industry   100

    First, investment strategies of the drinking water industry in 2011    100

    Second, investment strategies of the bottled water industry in 2011       101

    Third, investment strategies of the bottled water industry, 2012-2016     101

    Forth, investment strategies of subdivision industries, 2012-2016   102

     

    CHART CONTENTS

    Chart: Stock of soft drink in China in 2011     8

    Chart: Soft drink products in China in 2011   8

    Chart: Profit of water processed product in China in 2011  8

    Chart: The output of bottled water in China in 2010    18

    Chart: The output of bottled water in China in 2010    18

    Chart: The number of soft drink manufacturers in China in 2010     19

    Chart: The sales value of soft drink in China in 2010  19

    Chart: The export delivery value of soft drink in China in 2010 19

    Chart: The number of soft drink manufacturing enterprise in China in 2011   20

    Chart: The average number of employees in soft drink industry in China in 2011 20

    Chart: The export delivery value of soft drink in China in 2011  20

    Chart: The stock position of soft drink in China in 2011      20

    Chart: The total assets of soft drink in China in 2011  20

    Chart: The total liabilities of soft drink in China in 2011      20

    Chart: Finished goods of soft drink in China in 2011   21

    Chart: The sales value of soft drink manufacturing in China in 2011       21

    Chart: The scale of bottled water industry in China in 2011       21

    Chart: The profit of soft drink manufacturing in China in 2011   21

    Chart: The output value of new soft drink products in China in 2010      22

    Chart: The main business income of soft drink manufacturing in China in 2011    22

    Chart: The accounts receivable of soft drink manufacturing in China in 2011       22

    Chart: The market size of bottled water in North China in 2011 23

    Chart: The market size of bottled water in Northeast China in 2011 23

    Chart: The market size of bottled water in Eastern China in 2011    23

    Chart: The market size of bottled water in South China in 2011       23

    Chart: The market size of bottled water in South-central China in 2011  24

    Chart: The market size of bottled waterin Southwest China in 2011 24

    Chart: The market size of bottled waterin Northwest China in 2011  24

    Chart: The business constitutes of Shanghai Aquarius Co., Ltd in 2011 58

    Chart: The area constitutes of Shanghai Aquarius Co., Ltd in 2011 58

    Chart: Analysis on the debt paying ability of Shanghai Aquarius Co., Ltd, 2011-2012  59

    Chart: Analysis on the capital structure of Shanghai Aquarius Co., Ltd, 2011-2012     59

    Chart: Analysis on the profitability of Shanghai Aquarius Co., Ltd, 2011-2012      60

    Chart: Analysis on the development ability of Shanghai Aquarius Co., Ltd, 2011-2012       60

    Chart: Analysis on the cash flow of Shanghai Aquarius Co., Ltd, 2011-2012  61

    Chart: Prediction of consumption of bottled water in China,2012-2016 71

    Chart: Prediction of gross output value of the bottled water industry in China,2012-2016  71

    Chart: Prediction of sales revenue of the bottled water industry in China,2012-2016  72

    Chart: Prediction of the output of bottled water in China, 2012-2016      72

    Chart: Prediction of the demand of bottled water in China, 2012-2016   73

    ……

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